Valleyfair California Consumer Privacy Notice

Park: Closed Waterpark: Closed View Hours
California Consumer Privacy Act Notice

For California Residents

If you are a resident of California, this notice applies to you and supplements the Cedar Fair Privacy Policy.  This notice is intended to provide certain information to you as required by the California Consumer Privacy Act of 2018 (“CCPA”). 

This notice applies to information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household such as your real name, alias, postal address, unique personal identifier, online identifier Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers (“personal information”).  Personal information does not include publicly-available information and certain other information that is regulated by other applicable laws.

Your Rights

Right to Know

You have the right to request that we disclose certain information to you about our collection of your personal information.  Such information shall cover the 12-month period preceding our receipt of your request. Upon our receipt of your verified request, we will provide you with the following:

  • The categories of personal information we have collected about you
  • The categories of sources from which we have collected your personal information
  • Our business or commercial purpose(s) for collecting or selling your personal information
  • The categories of third parties with whom we have shared your personal information; and
  • The specific pieces of personal information we have collected about you

You have the right to request that we disclose certain information to you about our disclosures and sales of your personal information.  Such information shall cover the 12-month period preceding our receipt of your request. Upon our receipt of your verified request, we will provide you with the following:

  • The categories of personal information we have collected from you
  • The categories of personal information we have sold about you and the categories of third parties to whom we sold such information, by category or categories of personal information for each category of third parties to whom the personal information was sold; and
  • The categories of personal information that we disclosed about you for a business purpose

Right to Opt-Out

We do not sell your personal information now and have no plans to start, however, we are required to let you know that you have the right to opt-out of the sale of your personal information if we ever engage in such activity. 

Right to Delete

You have the right at any time to request that we delete your personal information.  However, in some cases we cannot delete all or some of your personal information as required or permitted by applicable laws. 

Right to Non-Discrimination

We will not discriminate against you for exercising your rights under the CCPA, such as denying you products and services, charging you different rates or prices including use of discounts or penalties, or suggesting or providing a different service level to you.  However, we may charge a different price or provide a different service level only if the price or difference is directly related to the value provided to you by your personal information. 

We may offer you financial incentives such as programs, benefits, or other similar offerings, including payments to you as compensation,  related to the collection, retention, or sale of your personal information. We also may offer price and services differences related to the collection, retention, or sale of your personal information.

How to Contact us to Exercise Your Rights

To submit a request to exercise your “Right to Know” or “Right to Delete” rights provided in this notice, please go to , email us at be, or submit your request by phone by calling us toll-free at 1-833-389-0086.  We will evaluate the request and take action where required to do so

We will confirm receipt of your request within 10 business days and will provide information about how we will process your request.[BC1]  We endeavor to respond to your request as soon as we can, within the timeframes permitted under the CCPA. If we are not able to respond to your request within 45 days, we will let you know that we may require additional time (up to 90 total days).

Verification of Requests and Authorized Agents

We may have to verify your identity when you contact us to exercise your “Right to Know” or your “Right to Delete.”  Our verification process may vary depending on the nature of your request..  However, generally, we will verify your request by asking you to:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized agent.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you.

You may also use an authorized agent to exercise your rights on your behalf.  If you wish to use an authorized agent to make a request on your behalf, unless you have provided the authorized agent with power of attorney, we may require that: (1) you provide your authorized agent signed permission to do so; (2) you verify your identity; and (3) you confirm that you have provided the authorized agent permission to submit the request. We may deny any request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf.

Your authorized agent may make a request on your behalf by contacting us at

Please note that in most cases we are not able to respond to more than two “Right to Know” requests from a consumer in any 12-month period.

Information We Collect

We have collected the following categories of personal information from consumers in the last twelve (12) months:

  • Identifiers (such as names, addresses, images and likenesses, IP addresses, device identifiers, and license plate numbers)
  • Commercial information (such as your Cedar Fair purchase history)
  • Internet or other electronic network activity (such as your browser type, frequency and time and date of visits to our websites, operating system, the site from which you linked to us, the name of the website you chose to visit immediately after ours, information about other websites you have recently visited, and site activity)
  • Geolocation data (such as your location in our parks to enable you to use our interactive maps, or your parking location to help you find a parking spot in our parking lots)
  • Audio, visual, and similar information (such as your image and likeness)

Our sources for this information:

  • We receive this information directly from you when you or a family member voluntarily provides it to us when purchasing tickets, passes, or visiting our parks, or communicating with us
  • Some information is automatically collected when you visit our websites or use our mobile applications
  • We receive some information from third parties such as third-party booking services 

Our business purposes for collecting this information:

Collecting and using personal information is necessary to our business of operating amusements parks and related products and services, including our websites and mobile applications.  We use this information to respond to your requests, provide our products and services to you, inform you about our company and events, and to send you advertisements.  It also helps us to improve our business, our website and mobile application user experience, authenticate you, prevent and detect fraud and potential security issues, and to fulfill our legal and regulatory obligations. 

Third parties we share this information with:

  • Our trusted third party service providers and affiliates who provide a service to us or assist us with providing our products and services
  • Our auditors, consultants, accountants, attorney and others providing advice to us
  • Payment processors
  • Hotels and other accommodation providers to communicate about your reservations
  • Any other person or entity we reasonably think is customary, necessary or advisable for the business purposes disclosed in our Privacy Policy or to whom we are obliged by applicable law or regulation to make the disclosure
  • Any other party where we have obtained your consent or authorization

JANUARY 1, 2020 – JUNE 30, 2021

Number of Requests to Know: 8
Number of Requests to Delete: 6
Number of Requests to Opt-Out: 0
Total Number of Requests: 14
Mean # of Days to Response: 41


Cedar Fair has implemented health screening measures to help ensure safer visits and interactions at our parks, and to comply with current health guidelines, in connection with the COVID-19 pandemic. Our health screening efforts require us to collect certain additional Personal Information from guests and other third parties that enter our parks (collectively, “COVID-19 Personal Information”). 

Please visit to view an additional notice of our collection of COVID-19 Personal Information.  Note that you may exercise any CCPA rights you may have with respect to your COVID-19 Personal Information in accordance with the procedures set forth in this notice.