Valleyfair Amusement Park Pass Perks and Loyalty Program

Park: 9 AM - 5 PM Waterpark: Closed View Hours

Pass Perks

Earn rewards while having fun!

Get rewards simply by having fun? YES! With Valleyfair's Pass Perks, a new loyalty program exclusively for Season Passholders, each and every park visit counts toward earning fantastic surprises that you can redeem on future visits and entries in a drawing for a one-of-a-kind VIP experience. Is that AWESOME or what?

Here's how it works if you have a Season Pass: You visit Valleyfair and have an awesome, colossal blast like you always do. The next thing you know, you check your email, and there's a message from us saying that the next time you visit during certain dates, you will receive a mega-marvelous goodie, like a FREE Bring-A-Friend ticket, one of our scrumptious treats, or a humongous discount to something sensational. Or, your email could say that your name has been drawn for you and your family to ride on one of our Grand Carnivale floats. You never know what you can get, so it's best to keep coming to the park and keep earning those valuable Pass Perks toward something AWESOME!

What's more, Season Passholders don't even need to sign up for this loyalty program. It's included! Make sure to register and opt-in to receive our emails, and check your inbox as that’s how we’ll tell you if you’ve earned a Pass Perk. Then just visit Valleyfair to get the perks started!

Want to become a Passholder to take advantage of Pass Perks and all the other AWESOME benefits? Buy your Season Pass today!

For more information, please review the Pass Perks terms and conditions.

Pass Perks is a loyalty program that rewards guests simply by being a Season Passholder in good standing. Each time Season Passholders visit, they will receive Pass Perks that count toward offers – which are always surprises – redeemable on future visits. Guests may also be awarded Pass Perks Rewards for in-park usage or offers to use outside the park.

So, how’s this for AWESOME? If you are a Season Passholder, you are automatically enrolled. However, we send all Pass Perks communications through email, so make sure we have your email address so we can send your Pass Perks offers to you. To do that, sign up for an online account with your valid email address and Season Pass number. Note that one email address can be used for multiple Season Passes. For example, the mother’s email address can be used for all children’s Season Passes. The Season Pass number is the differentiator, so we will know whose Pass Perks belong to whom.  

You receive Pass Perks just by being a valued Season Passholder in good standing.

Since each Pass Perk award is fabulously different and exciting, you will redeem each in a different way. For example, you might go to the park ticket booth to redeem one offer and to a dining location for another. The email you receive that announced your Pass Perk offer will also contain detailed instructions for redeeming it, so make sure to check it out. Make sure we can send emails to you by creating an online account, including your valid email address and Season Pass number. Also, you must be present with your valid Season Pass to redeem your offer (not someone else on your behalf).

Offers are always a surprise, but examples include free sweet and savory treats, Pass Perks Rewards for in-park usage, offers to use outside the park and discounts on merchandise and in-park experiences. 

You will receive an email detailing the offer, including how and when to redeem it.

When we send an email announcing a Pass Perks offer, we will include the last four digits of the Season Pass that received the offer.

No. Our Pass Perks offers are specially chosen for you!

No. We want to see your smiling face again and that’s why we gave the Pass Perks offer to you!

Yes. Make sure to check your email voucher for the times you need to visit in order to redeem.