The Valleyfair Public Relations Department welcomes inquiries and visits from credentialed members of the news media for the production of high quality news features and programs about Valleyfair, Planet Snoopy and Soak City Waterpark.
Public Relations Department
One Valleyfair Drive
Shakopee, MN 55379
Office: 952.496.5330 (News Media Calls Only)
Are you a credentialed member of the media interested in visiting Valleyfair? Submit a Media Pass request online to get started.
Blogger and Influencer Program
Are you a blogger, influencer or YouTuber with a strong following and knack for storytelling and sharing experiences? We’re looking for enthusiastic people to help spread the word on everything the park has to offer – from thrilling rides and waterslides, to family fun, to great shows and events, to unique food, and so much more. If you want to work with us, check out our blogger and influencer program details, fill out the form and let’s have some fun!
Latest News and Events
Find official Valleyfair press releases and feature stories.
March 26, 2019 - Flooding Statement
We do not anticipate the flooding of the Minnesota River to affect Opening Day on May 11. Select attractions built outside of the levee are experiencing some flooding which was accounted for in the engineering of these rides and we expect that these attractions will open as scheduled. The majority of the park is unaffected and is being prepared for opening in May.
March 13, 2019 - New Multi-Weekend Event to Debut at Valleyfair
Shakopee, Minn., March 13, 2019 – Valleyfair will debut a multi-weekend event, Peanuts Celebration, for the 2019 season. This is an all-new event uniquely dedicated to celebrating the beloved Peanuts characters and invites guests to step inside the pages of a Charles M. Schulz comic strip as the characters take over the park for the very first time.
The newly introduced event will take place on weekends beginning June 8 through June 30. This limited time celebration invites fans of all ages to join in on the fun by introducing new ways for guests to play and interact with the Peanuts Gang throughout the park. Valleyfair will spend each weekend celebrating Schulz's creation with enthusiasm only found in Minnesota.
"This event draws on the roots the Schulz family built in Minnesota," Raul Rehnborg, Valleyfair's General Manager, said, "We are sure that guests will find the fun, joy, and humor in this event that Charles Schulz portrayed in each of his comics."
The event will feature special Peanuts inspired décor, new social media worthy comic strip photo ops, new character experiences, live shows, exclusive merchandise and deliciously themed treats to complete this whimsical celebration. Everyone’s favorite messy pal, Pig Pen, will be making his Valleyfair debut as he hosts a special meetup at Peanuts Pavilion with some of his favorite animal friends.
The Peanuts inspired festivities continue at Peanuts Sketch School as the park introduces an experience that gives both the young and the young at heart a lesson on how to draw their favorite Peanuts character. The Peanuts Sketch School will include our resident cartoonist who will provide step by step instructions on how to draw the perfect Peanuts masterpiece.
The celebration continues at Superior Stage where the Peanuts characters have two all-new musical surprises for guests. During the day Sally and Schroder will host a retrospective of music in The Music Goes Round and Round where they’ll have the audience dancing in the aisles. At nightfall, the stage will transform into a musical extravaganza as the park presents the first ever Woodstock’s Musical Festival. The musical event will feature the Peanuts Gang performing a high energy rock concert for the whole family.
"These shows are specifically designed to keep the audience on the edge of their seat, or better yet, on their feet, “Justine Bergevin, Valleyfair's Entertainment Manager, said, "We are so excited for guests to experience these awesome performances."
On Saturday, June 15, Valleyfair is celebrating Good Ol' Charlie Brown by hosting Charlie Brown Day. The park invites guests to enjoy the celebration to show love to everyone's favorite blockhead Charlie Brown by hosting the largest gathering of Charlie Browns in one picture. If your name is Charlie Brown you can receive FREE admission to the park on June 15-16. Simply show a valid ID at our admissions building to receive your complimentary ticket.
Find the full entertainment lineup at Valleyfair.com/PeanutsCelebration.
The best way to enjoy every weekend of the all-new Peanuts Celebration with a 2019 Gold Season Pass, on sale now at the lowest price of the year, or a free Pre-K Pass that provides children between three and five years of age with complimentary admission all season long. The gold pass provides unlimited access to Valleyfair, Soak City Waterpark, and ValleySCARE.
September 23, 2018 - ValleySCARE Security Statement
Safety is our top priority. We are continuously monitoring and re-evaluating our operations to make whatever adjustments are appropriate. In addition, we will continue the strong partnership with local law enforcement agencies to provide a safe and hospitable environment for our guests and associates. As referenced in Valleyfair’s park policies and guidelines, Valleyfair does not tolerate guests who fight and/or harass other guests while on our property. People who engage this behavior are subject to being ejected and potentially banned from the park, and may be subject to arrest by local police.
September 12, 2018 - ValleySCARE Returns to Valleyfair September 22 - October 28
The Twin Cities’ largest Halloween attraction, ValleySCARE, will begin terrifying guests on September 22. Scares take place on select nights through October 28. Tickets are on sale now at ValleySCARE.com.
Halloween Haunt offers six haunted mazes, each with its own frightening theme in a standalone experience, plus three scare zones, where guests encounter midways that have been completely transformed with ghoulish monsters and rampant scares.
New for 2018, the Undertakers maze will lead guests on a terrifying journey through the stages of death in a cemetery themed labyrinth. Also new is the Midway MaSCAREade scare zone, where guests will journey to the French Revolution but at this turn of the century ball everyone has something to hide.
“This year, ValleySCARE is taking things to a new level,” Justine Bergevin, entertainment manager at Valleyfair, said, “With a new maze and scare zone, as well as a new twist on a returning maze, Halloween Haunt will continue to offer intense scares for Valleyfair guests.”
Zombie High, a guest favorite maze, will be reimagined in 2018 as Zombie High: In The Dark. The power has gone out at Valley High School and guests are given only a dim flashlight to lead their way through the haunted halls.
Also new for 2018, the apocalyptic sounds of Blood Drums will rule the night with an explosive blend of percussion that mixes heavy junkyard grunge and raw rhythms at Gazebo Stage. Halloween Haunt activities are ‘Rated PG-13’ and not intended for kids under 13 years of age.
Kids and families can join Snoopy and the PEANUTS gang for some not-so-scary family fun at The Great Pumpkin Fest during the day on Saturdays and Sundays, September 22 through October 28. Featuring trick-or-treating, kid-friendly mazes, pumpkin decorating, and PEANUTS Halloween shows, this event brings Halloween activities to life for the whole family.
Guests can get a head start on next season’s fun with a 2019 Gold Season Pass, on sale now at the lowest price of the year, or a free Pre-K Pass that provides children between three and five years of age with complimentary admission all season long. The Gold Pass provides unlimited access to Valleyfair and Soak City Waterpark in 2019 and includes free visits to the park in for the rest of 2018. Special pricing ends on October 28, 2018.
July 11, 2018 - New Food Festival Comes to Valleyfair Weekends July 14 – August 5
Shakopee, MN, July 11, 2018 – Valleyfair is introducing Minnesota Eats, a new exciting food festival, weekends, July 14 – August 5, in the Gazebo Stage area of the park. Minnesota Eats will feature uniquely Minnesotan food combinations in new and vibrant ways along with local beer and live music.
“Minnesota Eats highlights Valleyfair’s commitment to being Minnesota’s amusement park,” said Valleyfair’s Vice President and General Manager, Brad Marcy, “We are proud to be a part of this unique community and we want to give guests a reason to celebrate Minnesota culture with us.”
Regional cuisine includes hotdishs, walleye, Juicy Lucys, and delicious desserts. Minnesota Eats also features another northern favorite, local craft beers. Each specialty dish can be paired with a local brew. Guests will also have the chance to try Valleyfair’s exclusive Delirious Blueberry Ale, brewed by Badger Hill.
Each weekend of Minnesota Eats will feature a unique menu inspired by Minnesota culture and activities. The first weekend (July 14 &15) is titled International Fusion featuring a Banh Mi Juicy Lucy. The second weekend (July 21 & 22) focuses on Campfire Cuisine featuring a tradition Foil Packed Walleye. The third weekend (July 28 & 29) highlights Minnesota Comfort foods with a classic Tater Tot Hotdish. The final weekend (August 4 & 5) is themed Potluck featuring Walleye Cakes.
Minnesota Eats is more than just a food festival. Jam to the sounds of Valleyfair's house band, Minnie & The Saint Paul’s, as they celebrate the biggest hits from the last 50 years, including local Minnesota favorites. For even more fun, challenge family and friends with backyard games and Minnesota trivia. This MN cultural jamboree is perfect for everyone in the family.
Guests can come to Valleyfair for each weekend of Minnesota Eats with a Gold Season Pass. A Gold Season Pass pays for itself in fewer than two visits and can be purchased at Valleyfair.com. A Gold Season Passes includes unlimited visits to Valleyfair, Soak City Waterpark (open through Labor Day) and ValleySCARE this fall.
September 5, 2017 - New Events, Mazes and Upgrades Coming to ValleySCARE 2017
Shakopee, Minn., Sept 5, 2017 – The Twin Cities’s largest Halloween attraction, ValleySCARE, is adding a new maze, Dark Harvest, and a new pumpkin walkway, Pumpkin Promenade, to this year’s events.
Dark Harvest is a farm themed maze that cursed with dark magic. Made up of burlap sacks, old clothes, and a trusty pitchfork, scarecrows are the keepers of the corn on the Kihler Family Farm. Pumpkin Promenade will be a prominent new walkway featuring pumpkin displays of all shapes and sizes, unique lighting, and fantastic Halloween decorations to highlight the spirit of a fall wonderland.
One of ValleySCARE’s most popular mazes, Berserkers, is getting an upgrade and name change. Berserkers Unleashed will take guests through the twist and turns of an ancient Viking ruin, but be forewarned; the Berserker spirit still lurks in the dark spaces of these great halls.
During the day, kids and families join Snoopy and the Peanuts gang for some not-so-scary family fun at The Great Pumpkin Fest on Saturdays and Sundays, September 16 through October 29. As darkness falls, the Halloween Haunt comes to life with more than 300 creatures and monsters occupying more than a dozen of the most intense haunted mazes and walkway scare zones on Fridays and Saturdays, September 16 through October 28, and Thursday, October 19. Halloween Haunt activities are “Rated PG-13” and not intended for kids under 13 years of age.
For an additional charge, guests can sign a waiver and receive a safe word before unlocking exclusive access to six secret Skeleton Key rooms located throughout the park. Once inside, they will experience tight spaces, extreme situations and memorable encounters designed to test the boundaries of their worst fears. Guests 21 and older can escape the terror by stopping into Blood Suckers Brew Bar, a vampire-themed bar, featuring selections of beer, wine, and cocktails.
Guests may get a head start on next season’s fun with a 2018 Gold Season Pass, on sale now at the lowest price of the year, or a free Pre-K Pass that provides children between three and five years of age with complimentary admission all season long. The gold pass provides unlimited access to Valleyfair and its Soak City water park and includes one free visit to the park in 2017 that can be used during the regular operating season or during fall’s ValleySCARE. Special pricing ends on October 29, 2017.
Looking for just the right words and word count to describe Valleyfair?
Valleyfair is where families come to play the Minnesota way! The Twin Cities’ family amusement park offers towering coasters, Planet Snoopy, and the area’s premier waterpark.
Valleyfair is the Twin Cities' amusement park where families come to play the Minnesota way! Discover your next adventure with activities for the whole family from towering roller coasters to Planet Snoopy or step inside a Charles M. Schulz comic strip during our brand new event, Peanuts Celebration!
With more than 75 rides and attractions, Valleyfair is the Twin Cities’ amusement park where families come to play the Minnesota way! Discover your next adventure on one of eight thrilling coasters or learn to love thrills on one of Planet Snoopy’s 16 kid rides. Cool off in the area’s premier waterpark, Soak City, and step inside a Charles M. Schulz comic strip during our brand new event, Peanuts Celebration!
With more than 75 rides and attractions, Valleyfair is the Twin Cities’ amusement park where families come to play the Minnesota way! Discover your next adventure on one of eight thrilling coasters or learn to love thrills on one of Planet Snoopy’s 16 kid rides. Valleyfair will debut a multi-weekend event, Peanuts Celebration, for the 2019 season. This is an all-new event uniquely dedicated to celebrating the beloved Peanuts™ characters and invites guests to step inside the pages of a Charles M. Schulz comic strip as the characters take over the park for the very first time.
Park History and Timeline
A history of Valleyfair from the very beginning.
Background of Valleyfair
Valleyfair Family Amusement Park opened its gates over 35 years ago with 20 rides and attractions on 26 acres in Shakopee, Minnesota. The initial park investment was $7.5 million.
The park was created and built by two local businessmen whose dream it was to build an amusement park that would provide entertainment for the entire family. In August of 1974, construction of Valleyfair began. When the park opened in 1976, it included extensive land development, rides, attractions, buildings and landscaping. High Roller--the sole roller coaster--was the main attraction.
The first two years of operation were successful. Wanting to capitalize on this success and continue with an accelerated expansion plan, Valleyfair’s management determined they needed additional investors.
In 1978, Cedar Point in Sandusky, Ohio acquired Valleyfair, under the management of Cedar Fair Limited Partnership. The acquisition allowed Valleyfair to keep its accelerated expansion plan and also gave the park the expertise of one of the largest amusement parks in the world.
The park continues to grow every year with new rides and attractions. Since 1976, Valleyfair has invested over $96 million into the park. Today, Valleyfair is the largest amusement park in the upper Midwest with eight thrilling roller coasters, Planet Snoopy, Soak City Waterpark and more than 75 rides and attractions on 90 acres of land.
When the park debuted in 1976, there were 900 seasonal employees and 63 full-time staff. Today, there about 70 year-round employees. This season, about 1,600 seasonal employees will be hired.
The park was created and built by two local businessmen whose dream it was to build an amusement park that would provide entertainment for the entire family. In August, construction of Valleyfair began, it included extensive land development, rides, attractions, buildings and landscaping. High Roller--the sole roller coaster--was the main attraction.
Valleyfair opened it's gates to the public with 20 rides and attractions, including: Antique Autos, Bumper Cars, Ferris Wheel, High Roller, Scarmbler, SuperCat and Wheel of Fortune. Most rides and attractions are still in the Park today.
Valleyfair expanded with the consturction two of it's classic rides Monster & Tilt-A-Whirl. Both of these rides are located in the same place that they were constructed and still remain a Valleyfair favorite.
Known as Ye Olde Log Flume until the early 1990s, the Flume was a log flume ride constructed during this year.
The Park continued to expand with the construction of the Enterprise, the Kiddie Ferris Wheel and the steel roller coaster Wild Rails.
Valleyfair began construction and opened it's second rollercoaster, Corkscrew. It became an instant classic with it's 1950 feet of track, large loop and spiraling steel track.
Expansion included Tot Town and Grandma’s Bake & Sweet Shop.
Expansion included the Pepsi IMAX® Theater, this larger-than-life screen gave a whole new dimension to movie watching. Other improvements including a multi-level outdoor dining patio, located next to the Flume. This outdoor area is convenietly located within the park and is able to accomidate up to 500 guest. Guest entering Valleyfair were able to check out the new entrance marquee.
The waterpark receive an upgrade with the addition of three waterslides, now named Panic Falls Body Slides. Each of the three slides includes tunnels and drops that any thrill seeker would like.
Expansion included two children’s activities that enahnced Valleyfair being an all-age amusement park for the entire family to enjoy. With this year, a beautification program was also added to keep Valleyfair one of the most visually appealing amusement parks in the Upper Midwest.
The Red Garter Saloon, an air-conditioned restaurant with entertainment, was a new addition this year. It allowed guests to take a break from the heat and enjoy some great eats. Of course, with the entertainment, it made it a stop for everyone visiting that year. Valleyfair also added The Looping Starship, a pirate ship that rocks back and forth until riders are upside down 80 feet in the air. Bayern Curve was brought in and some Park improvements including a waterpark expansion and 900 feet of walkways added.
Valleyfair added Northern Lights, a free-fall ride located in the center of the Park. Expansions also were included in the Ampitheater to allow for more guests during concerts and shows.
Thunder Canyon was added, a quarter-mile white water river rafting ride where riders got wet, very wet. The Park also had various improvements and expansions.
The waterpark expanded and recevied two speed slides, later to be named Panic Falls Speed Slides. Riders enjoy a steep drop from 34 feet above. Valleyfair added a new children’s area called Half Pint Park, which included rides, mini-rollercoaster and entertainment geared around the younger visiters.
A new steel roller coaster called Excalibur was added to the already extensive list of rides and attractions. Part steel and part wood, this rollercoaster quickly became a favorite for guests visting. Along with Excalibur, park improvements and expansions continued.
Valleyfair received it's own railroad track with the expansion of the Minnesota River Valley Train Ride. This 11-ton engine pulls riders throughout the Park with stops at the front gate and in Half Pint Park.
Expansion continued with phase one of Challenge Park. Once part of the Valleyfair parking lot, this area soon became part of a quarter-mile go-kart track and club house.
The Wave was the newest way to cool down on a hot summer day. This flume-style ride would bring riders down a steep hill to create a 60 foot by 30 foot wall of water. Guests could enjoy the action from an observation bridge and even there they will get soaked. Other park improvements included two 18 hole golf courses in Challenge Park and a new food concession. Improvements were also made on the administrative side with a new employee cafeteria.
The Whitewater Country Waterpark was expanded to include a variety of water rides, like: Hurricane Falls raft slide and Ripple Rapids inner tube ride. Little splish-splashers enjoy the addition of Giggle Run and Splash Station activities. Challenge park was added on with the addition of Bumper Boats.
Berenstain Bear Country, a one acre interactive play area for children under 54” tall was added. Park expansion and improvements included a new food concession.
Hydroblaster, a black enclosed water coaster in which guests ride down black chutes on a two-person raft was included in the Park's expansion.
The Valleyfair skyline changed drastically with the addition of the world-class hypercoaster called Wild Thing. Over 5460 feet of lime green steel track on teal-colored supports make up this ride reaching speeds of 74 mph and with a drop of over 200 feet. Challenge park expanded with the addition of RipCord, a Skycoaster experience.
Expansion continued with a new ride called Chaos. Other park improvements included the new restaurant Coasters and the remodeling of the front gate area.
A new indoor, air-conditioned Galaxy Theater was added for guests to enjoy a variety of shows and live entertainment. New additions also included a brand new arcade. Administration also received a new merchandise building.
Mad Mouse, a family rollercoaster, was added in replacement of the Wild Rails. Valleyfair continues to improve and expand with various programs.
The Valleyfair skyline changed again with the addition of the 275 foot Space Shot/Turbo Drop ride called Power Tower. This thrill ride was meant to be higher but had to be kept at it's already notable 275 feet due to the Flying Cloud Airport flight path. Young guests were not neglected with the a new children’s area featuring Frog Hopper, a mini-version of the Power Tower.
Steel Venom, an impulse rollercoaster, became the newest addition to Valleyfair sharing space near Challenge Park. 2,600 feet of track with the highest point at 185 feet and a drop of 175 feet has riders spinning in 360 degrees.
Already appealing to the younger guests, Valleyfair expanded KidWorks, a rebranding of the kids' area, with the Foam Ball Factory indoor attraction and family ride called The Rockin' Tug. Guests of all-ages enjoyed these improvements and expansions.
Valleyfair added two new thrill rides including, a new top spin thrill ride named RipTide and Skyscraper, an extreme thrill ride. The Midway Games received a facelift and re-theming.
Valleyfair appealed to playground enthusiasts with the addition of Xtreme Swing. This air-launched thrill ride swings riders up to 125 feet in the air at over 60 mph.
The eighth rollercoaster made its place at Valleyfair with the addition of Renegade. This world-class wooden rollercoaster lets riders experience a two minute adventurous ride including a never-before-experienced twisting first drop, a low-to-the-ground high-speed S-turn and a high-speed station fly-by.
General improvements to the park and its infrastructure, including an upgrade of the park’s ticketing system. ValleySCARE, the Upper-Midwest's largest Halloween attraction debuted with the Halloween Haunt. Guests enjoyed a world of terrifying mazes and scare zones, creepy entertainment and, of course, Valleyfair's signature thrill rides.
Expansion and improvement of the re-themed waterpark called, Soak City Waterpark. Some highlighted improvements included Breakers Bay, a 350,000 gallon wave pool that guests enjoy on a hot summer day. Other additions were 24 rental cabanas, a new changing facility, merchandise stand and food location.
Snoopy is back with a whole new planet to explore! Expansion and renovation converting KidWorks and Half Pint Park into Planet Snoopy. The 3.5 acre Planet Snoopy features over 17 PEANUTS-themed rides and attractions; including PEANUTS Playhouse, Snoopy Boutique, Planet Snoopy Grill and daily meet-and-greet opportunities with PEANUTS characters like Charlie Brown, Linus, Lucy, Sally and the world’s most popular beagle, Snoopy.
Valleyfair welcomed North Star in 2017! Adding to the park skyline as the second tallest ride (second only to the 275-foot Power Tower), North Star is a 230-foot-tall tower that spins riders more than 20 stories above the ground.
Valleyfair turned things upside down with Delirious, a 70-foot looping thrill ride for its 2018 season. Delirious coils riders upside-down on a seven-story, 360-degree freestanding structure with a high capacity, high-speed train. Completing ten revolutions in less than a minute, Delirious leaves guests craving more hang time. The ride is a prominent feature in the park’s Route 76 nostalgia-themed area. Delirious joined other improvements in the picturesque Route 76 area, including new shade structures, improved lighting, and enhanced seating and gathering locations.