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Marketing Day

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Marketing Day

2021 Dates To Be Announced Soon!

What does it take to sell FUN? It’s not as easy as it may seem, so bring your students to Valleyfair's Marketing Day to learn from some of the industry’s best marketing professionals. At this sales and marketing workshop, students will learn the ins and outs of developing and executing an intricate and complex marketing campaign. Topics may include: defining the product; selecting target groups; planning advertising strategies with radio, television, digital, out-of-home and direct mail; executing in-park marketing strategies; planning special events; initiating group sales, and much more. Students can interact with a panel of special guests who will share their insights and give tips on how to prepare for a rewarding career in this dynamic field.

Grand Carnivale Influencer Project

Valleyfair is searching for influencers to create content for our newest summer event, Grand Carnivale, and we need your help! Find an influencer who is relevant to Grand Carnivale and pitch why you think your influencer would be an ideal partner for Valleyfair. Entries must be submitted prior to Marketing Day where the winner will be announced and awarded a prize.

  • Check back later for more details.
  • Space is limited, make sure to reserve your spot today!


*All prices subject to applicable taxes.
Register Online Call 952.496.5331 CATERING MENU
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Bus Driver and Parking Information



When arriving at Valleyfair, please stay in the far right-hand lane and proceed to the toll booth. Parking is free for full-size buses with 15 or more passengers (not including the bus driver). Large vans or mini buses will be assessed a parking fee. Buses must park in the designated bus parking area in the northern parking lot adjacent to pick-up and drop-off parking. At times, the bus lot can fill up; in this case, buses will likely be directed by parking lot associates and/or Security staff on where to park. If the bus is merely dropping off your group and not staying in the lot all day, your bus will need to park where buses are being directed to park at that time, unload, and then exit. At no time are buses allowed to park in or near the fire lane in front of the plaza, regardless if you are dropping off your group or simply parking. Encourage your group to take note of where the bus is parked so they may find the bus at the end of their visit.


Drivers of buses carrying 15 or more passengers will receive a courtesy pass valid on the date of event from the toll booth associate. The bus driver will need to bring the courtesy pass to Guest Services and present his or her valid CDL to redeem the courtesy pass for an admission ticket. Only one bus driver courtesy pass is issued per bus and is only valid on the day the bus arrives (date on receipt).


Payment Information


  • Please use the email confirmation as your invoice to obtain payment from your organization.

  • Valleyfair accepts Major Credit Cards (Visa, MasterCard, Discover/NOVUS, Amex), Cash (accepted at the Admissions Building) or One Organizational Check/Money Order/Cashier Check (made payable to Valleyfair).

  • Sorry, Valleyfair Does Not Accept Purchase Orders, Multiple Checks, Personal Checks.


  • We recommend that you prepay for your group tickets at least 2 weeks before your scheduled event date so we can ship the tickets to you.
  • FREE shipping within the USA as long as payment is received by Valleyfair Group Sales at least two weeks in advance. Restrictions apply to shipments outside the USA. Prepaid orders that cannot be shipped will be held for the group leader to pick up at Valleyfair’s Admissions Building on the event date.
  • Checks should be made payable to Valleyfair and be addressed: ATTN: Group Sales, One Valleyfair Drive, Shakopee MN 55379. Include Order ID With payment.
  • With tickets in hand, your group can bypass the Admissions Building and present tickets at the entrance turnstiles for park admission.
  • If needed, the group leader can purchase additional tickets (for the same group on the same event date) at the Admissions Building by presenting the original purchase receipt.
  • Please note, all tickets are non-refundable once purchased. No refunds, exchanges, or rain checks offered. Additional tickets for prepaid orders are available prior to or on day of your visit when the purchase is accompanied by original ticket receipt.*


For groups that have not prepaid, the group leader will need to go to the Admissions Building located at Valleyfair’s front gate. At the Admissions Building, the group leader can make adjustments to the reservation as long as the adjustment does not drop below the minimum required for the Group Sales program’s rate.

A few helpful tips to speed up the process at the Admissions Building on your event date:

  • The Admissions Building generally opens one hour before the park is scheduled to open to the general public and closes at the end of operating hours.
  • Bring the Order ID number from the email confirmation with you and present it to the associate at the Admissions Building.
  • Have your payment ready and know exactly what you will need to purchase before you arrive. That way you purchase only what you need in one transaction.
  • Make sure you receive all the tickets you paid for before leaving the Admissions Building. Once the tickets, meal vouchers and drink wristbands are issued to you, they become your responsibility.
  • Group members are required to remain on the bus and away from the entrance area until the group leader returns with the tickets. Please distribute tickets as group members exit the bus or vehicle.

*Group Sales Refunds: Once purchased, all tickets are non-refundable. No refunds, exchanges, or rain checks offered. Guests that do not visit the park on the day of your scheduled event may use their ticket any public operating day through September 27, 2020. At the Admissions Building, the group leader can make adjustments to the reservation as long as the adjustment meets the 15 ticket minimum requirement. Reservations must be made in advance.

Prices, hours, dates, schedules and policies are subject to change without notice. Visit for the most up-to-date park information.

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