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Park: 11 AM - 7 PM
Waterpark: Closed
The General Store
Whether you want to commemorate your day at Valleyfair, forgot a park essential, or love to “shop until you drop,” The General Store is the place for you! The General Store is a one-stop shop for all things Valleyfair clothing & merch, adult swimwear, and water park basics! You are sure to find something for everyone at The General Store!